Schools 101




June 18-20, 2018


  • Normal Price: $395
  • Early Bird through 3-31-18: $295
  • Each additional person from studio: $150


A beginning level workshop designed for photographers entering the school business or who have less than five school contracts. This class will equip you with knowledge of the school business so you are able to go out and ask for the business and prepare your studio for your fall school season. Through lecture and hands on training including a live school shoot, you will leave with a plan and due dates to help keep you on track for a smooth season!


H&H Color lab
8906 E. 67th Street
Raytown, MO 64133


Please email Amy Drum with any questions.

Who should attend this class?

If you answer YES to any of these questions, then you NEED to come to Schools 101.

  • Are you interested in learning about the school business?
  • Do you want to be better prepared and able to offer school photography in your local area in 2018?
  • Do you have schools asking for your services and you just don't know where to start?
  • Have you done schools with H&H before and looking to improve your systems?
  • Do you want to learn more about H&H's total school program?

What people are saying about schools 101

We could not have pulled this off without Jeff Edwards & all of you guys at H&H who beat knowledge into my head at HH Schools 101 this summer. Fantastic learning experience. This was our 1st ever preK-12 school event and we pulled off multi-pose proofing, green screen, Opticon scanning flawlessly! Thank you Byron Sands, PA

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Monday, June 18, 2018

Time Topic
9:00am Class Begins with Introductions and Total School Program overview
10:00am Beginning Sales: Jeff Edwards will give you the basic sales techniques and strategies to go out and get the business!
12:00pm Lunch-included with registration
1:00pm Beginning Sales continued with Jeff Edwards
2:00pm Break
2:30pm Afternoon topics include:

  • Preparing for the shoot
  • Discussion about helpers and grooming at the shoot
  • Introduction to hhschools
5:30pm Dinner and Networking at H&H. Enjoy dinner at H&H and network with other photographers and H&H staff!

Tuesday, June 19, 2018

Time Topic
8:30am Class Begins at Summit Christian Academy Day Camp for Live Shoot
Topics at the shoot:

  • Set up and flow
  • Lighting and equipment
  • Posing
  • Hands on photography with day camp kids
11:30am Depart for H&H
12:00pm Lunch and Lab Tour
1:30pm Import and Data Match from shoot and workflow using images from shoot
3:00pm Hand on Time with Software and School Planning
3:00-4:00pm *Station #1
4:00-5:00pm *Station #2
5:00pm Dinner on your own. Depart H&H after a busy day. Enjoy time exploring KC or just relaxing in your hotel!

*Each studio will be divided into groups. Each group will rotate through each station spending 60 minutes at each station.

Software Station Objective: Each studio will be stationed at one computer and will walk through the following functions in hhschools: import images, post shoot scan, crop, create a package order, create a service item order. One laptop per studio is provided for this exercise.

School Planning Station Objective: To understand what actions need to happen to have smooth school year. We will discuss the 2018 fall checklist, how to interact with the lab and important best practices and policies for your studio.

Wednesday, June 20, 2018

Time Topic
8:30am Class Begins
Morning topics:

  • Flyer Discussion
  • Price list discussion
  • Model the flyer design process
10:00am Break
10:15am Other items you need to be familiar with as a school photographer:

  • On Line Sales for beginners
  • Studio Design Series in hhschools
  • Yearbooks
12:15pm Lunch included in your reservation
1:00pm More topics you need to be familiar with as a school photographer:

  • Composites
  • Green Screen-when to do it!
2:15pm Finalize your plan, survey and questions
3:00pm Depart for home
3:00-5:00pm Optional One on One time with H&H:

  • Please contact Amy Drum to sign up.
  • Please list the topic you need help with so she can connect you with a person who can help!
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Jeff Edwards

Jeff Edwards

Owner: Scholastic Reflections and Jeff Edwards Studio in Milwaukee, WI

Jeff has 35 years of experience in school and senior portrait markets. He currently operates a full service portrait studio and has experienced tremendous growth in the school markets through his Scholastic Reflections division of his business. He has worked for a national school portrait company as the director of sales as well as consulted for other companies that where in the school photography markets on a national level. In addition to two volume senior portrait studios his business operated it's own color lab which gives Jeff a unique perspective on school and senior portraits in today's digital environment.

Jeff has made presentations at numerous conventions including:

  • The Professional School Photographers Association
  • Wedding & Portrait Photographers International
  • School Photographers Association of California
  • Various educational and training events

Jeff presentations are full of real life usable information and his programs are always highly rated.


Jeff Locklear

Jeff Locklear, M. Photog., CR., CPP

Jeff Locklear has been involved with some aspect of the photographic industry since 1976, starting as a staff photographer for Photo Services with Central Missouri State University. Taking a detour from his beginnings, Jeff served as plant manager for a commercial color lab in the Kansas City area for 4 years. During this time he obtained invaluable information in processing and printing.

In 1984 he left the color lab and opened a portrait studio, specializing in wedding photography. Since joining the PPA in 1989, Jeff has received numerous local and state awards for his portrait and wedding photography. Jeff has also been in the Kansas Top Ten Photographers ten years in a row. In 1994 he won first place in the prestigious Brides Choice wedding album competition.

"Teaching photography has always been a passion of mine. With the growth of digital technology in professional photography it has populated our industry with a new enthusiasm and a large crop of new photographers in need of instruction at all levels. I've been given the opportunity through my lab, H&H Color Lab and H&H University to teach film based photographers how to make the transition into digital using all the resources the lab has to offer and keeping a strong foundation in the fundamentals of photography."

Jeff has been a full time employee of H&H Color Lab since June of 2005 as a technical customer support specialist.

"My area of expertise is my 20 years of studio ownership. The fact that I'm still a working photographer lends credibility to the help and advice I can give to our customers at H&H."

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