Using Adobe Image Processor

by Bentley 1. March 2010 15:23
How to use Adobe Bridge and Adobe Image Processor to quickly and automatically resize and optionally watermark a single file or an entire group of print quality image files for web applications.

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Long Term Storage

by David D 25. February 2010 14:16

Professional forums today are filled with discussions about safeguarding digital files. Things were a lot simpler with film, when the only decision was the kind of sleeves to use. Today there are two good digital solutions, while we are encouraged about some developing technologies that might make life a lot easier in the future.

Permanently Keep Your Files on Hard Disc Drives

Since your image files are already on a hard drive, you can just leave them there!  Obviously, today’s professional camera files are big, so you will have to add more disc space for your new shoots as well as to keep enough free space for “hungry” applications like Photoshop. Fortunately the size of add on drives has increased and most are currently relying on reasonably priced 1 TB external drives. Although you will see 2TB units, most experts feel that only the 1TB units have shown enough reliability for day to day studio use. There are lots of options and decisions to be made regarding how to power and connect these drives. You can directly connect them to one computer or put them on your studio network (NAS)? As usual, if these are Greek to you, get some help where you source your hardware. A lot depends on how your studio works. Of course, even though 1TB seems like a tremendous amount of free space, you will be looking to purchase additional drives as your space requirements evolve. Unfortunately, although you have all of your jobs a “mouse click away,” you still need to address the issue of archival backup since you literally have “all your eggs in one drive.”

Big drives are great, but relying on one is too dangerous. Camera negatives never spontaneously decayed (since nitrate!), but disc drives can and will fail without much warning and the word archival never appears in the same sentence with hard disc. At a minimum, purchase and install a second identical drive to act as a backup and install some sort of “mirroring” software, to automatically keep the second drive an identical copy of the first. Hard drives are not forever and they will fill or fail or worse yet…both! You may want to consider a slightly more expensive RAID configuration (disk array), where multiple, identical drives are configured to automatically “mirror” each other automatically. Save to one and you are really saving to both. There are lots of options here and they need not be terribly expensive. RAID configurations will assure more automatic reliability in the event of a drive failure and also often give some nice drive “health check” warnings.

No matter how good your systems get, most hardware experts consider multiple hard drives, even in a RAID configuration, only as a solution for protecting against hardware failure of dynamic “in process” work, since working files cannot practically be archived as they are far too dynamic.

However, after a job is shipped to a customer, the probability of file access or modification drops precipitously. These jobs can be “archived” and protected against hard disc failure or even against accidental deletion.

Archive Completed Jobs to Writable CD or DVD

The most cost effective and by far the safest archiving method today is writable CDs (700MB) or DVDs (4.7GB.)  To be sure, you will hear a lot of horror stories about discs that fail to read or “fade” in a few months.  Chances are these failures were either not written correctly to begin with or were written to very low cost, unstable media. Like photo paper, there is good blank optical media and not so good blank media.  Use only media that incorporates a gold (that’s real 24 carat gold) reflecting layer, since the most common environmental failure for optical discs, besides physical damage, is humidity and heat attacking the disc’s reflecting layer and rendering it completely useless.  Even though it take a little more time when burning discs, only use recording software that supports “verify after write.” This feature will automatically read all data after recording and verify that the disc in fact contains all the data that you wrote AND THAT IT IS ALL READABLE! Digital technology allows for identical copies, so make 2 copies of each disc, and store one at another location…in case of a catastrophe! Chances are you won’t use an archive disc for a while and if they are stored reasonably (dark, clean, cool, dry) they will easily last longer than you need them to. One bonus of archival CD and DVD materials is that they can’t be erased… intentionally or by mistake!

Evolving Technology…Archiving and Backup to the “Cloud”

Today there is growing discussion of “cloud storage” and “cloud computing.”  In this model, your computer system automatically (and continually) copies all of your important files to large, secure and redundant storage facilities on the internet. This model could conceivably eliminate not only your backup hard disc but your DVDs well.

Thousands of consumers and businesses today rely on cloud backup services, from vendors like Mozy, Carbonite and Sugarsync, to automatically preserve all of their important personal files, images and music. Big commercial data centers are also adopting the model. The appeal is simple. Lost or stolen machine…no problem. Hard drive crash…no problem! Simply login to your service, download a new sync application walk away! The system automatically retrieves all your files, restoring everything back to its state at the moment of failure. Today, most of these services are used for backup of files that are on your internal drive, but the technology can do much more.

We’ll keep you up to date as things develop, but for now, stay with mirrored disc drives and archive to good quality DVDs. You won’t be sorry.

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Last Chance!

by Rachel 22. February 2010 09:42

Don't forget: This week is the last opportunity to take advantage of our January/February print specialsClick here to see them again.

 

Remember, all orders must be received before midnight on February 28!  Order your product in eZSuite, enter the coupon code, and save money!

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Photoshop Custom Shapes, Styles, Actions and much more!

by Bentley 18. February 2010 09:20

I continually get questions regarding applying logos and watermarks in Photoshop and it is a lot easier than you might think! I put together this easy 4 part tutorial on getting that real professional look without a lot of hassles or technospeak. Parts 1 & 2 take you through creating and saving your logos as custom shapes and putting them to work as separate Photoshop layers. Parts 3 and 4 will cover how to create separate “actions” for vertical and horizontal images as well as how to set the whole thing up to detect individual image orientation itself and automating the complete logo and watermarking process! Here is the first video:

Here is the second video:

Keep checking back, the next two videos of this series will be up soon!

Bentley

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Video from Sync

by Rachel 10. February 2010 13:58

Didn't make it to St. Pete's for SYNC?  Click below for a bit of video of team H&H and the booth:  (It's a fairly large file, and may take a few moments to download.)

Jeff's video

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5 Tips How to Get Started With Social Media as a Photographer

by Rachel 9. February 2010 11:14

Today, virtually every successful professional photographer has a sales website. Many even have implemented some sort of marketing plan to aid them in selling their creative services.  Few however, have even begun to recognize the tremendous advantages of implementing and adding an effective social media strategy.

 

Social media marketing is very different from conventional website marketing. Success in social media venues doesn’t follow from directly advertising your services or product. Social media marketing revolves around delivering valuable and compelling information to target consumers.  The viral nature of social platforms will make them extremely effective “on-ramps” for your existing website by separating you from your competitors in those inevitable Google information searches.

 

5 Simple Tips to Get You Started on the Social Media Bandwagon.

 

Tip #1 Create a Blog

If you don’t already have one, create a blog and connect it to your existing website.  Start with simple, one page posts of general interest to your target audience.  Keep the articles short, but try to post something new at least once or twice a week. You are not trying to impress your fellow photographers, but are trying to provide information to your actual customers. You would be surprised how many consumers would be interested in knowing simple things like how solid colors work best for pictures or how a fundraiser can be enhanced through event photography.  Post about an environmental or child shoot you did and include a few selected pictures.  Show off, but don’t try to sell a new product or service. You don’t need to do extensive research, just write about things you already know and have already done. Be creative and offer up some of your experienced advice and tips. Here is a link that may get your creative juices going.  Be sure to set up an automatic email system (Aweber or Constant Contact) to capture resulting leads. 

Tip #2 Sign Up on Social Media Sites

Join and have a complete profile on at least 2 social media sites. Actually, we suggest you join three.  Our top three choices would be Facebook, LinkedIn, and Twitter.   The “help” functions on the sites themselves are pretty comprehensive and should get you get going with little trouble.  You need to remain aggressively active on these sites, making connections, monitoring and continually posting new and valuable content. Sign up for Lazyfeed or Google Reader, either of which allow you to automatically monitor specific topics of interest and easily see what other people are blogging about.  Pass interesting blog links on to your followers.  Join groups on LinkedIn as they are a terrific source of good information on what your colleagues are doing.   Relax, this is not nearly as hard as it sounds and I guarantee that you will be amazed at the visibility, clients and referrals that will come your way as you become a visible expert in your area.

Tip#3 Utilize Video

Video is a uniquely powerful tool and today almost anyone with any digital skills can create their own web video content. In addition to YouTube, there are many other free video hosting sites that accept uploads.  If you want the best search ranking, video is definitely the way to go.  Do a video of one of your shoots, showing how you interact with your client. Show unique environmental hot spots where you take people for wedding or senior portrait shoots.  Animoto.com is another site that you can use, even if you don’t have actual video content.  It allows you to turn your best still photos and music into beautiful videos.  The great thing about Animoto videos is that you can easily post them to the various social sites as well as link to them from your blog and even sell them to your clients. 

Tip#4  Get Help On-line

If this is all new to you and you are not sure how to get started, there are a number of places on-line that have tutorials that will help you get started.  These are just a couple to get you started, but if you search Google there are many more to select from.  Here are a few links. 

Top 7 Twitter Tutorials:                 http://bit.ly/alBGO9

How to Use Facebook:                     http://bit.ly/9H7Fvu

LinkedIn 101:                                      http://bit.ly/aO5DjX

Free 5 Part Series on blogging:    http://bit.ly/bxgu4K

Tip # 5  Outsource or Barter Your Expertise and Learn From Others

If you feel that all of this is too much of a distraction from your core business, you can outsource everything to a rapidly growing list of companies and individuals that offer these services. As a photographer, you already have very unique skills that are in tremendous demand in the social media arena.  You are a visual artist and images are absolutely critical to this venue. You would be surprised at what you could arrange for by bartering a few head shots or by doing some absolutely trivial Photoshop (compared to retouching) work on a Facebook fan page.

Remember, unlike print or other media placements, your digital content remains available long after posting, continually adding to your positioning as a the “go to” expert in professional photography.

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Faces Contest-We have a Winner!

by Rachel 29. January 2010 09:34

First, I'll share all of the images with you, since we all had such a great time looking over them.  There were no logos on the images during voting.  Here they are, in no particular order:

 

 Gil Brady:

 

Karen Mullen:

 

Shawn Zinke:

 

Nicole Cline:

 

Sophie Lane:

 

Janette Smith:

 

Shawn Zinke:

 

Sophie Lane:

 

Janette Smith:

 

Sophie Lane: 

 

Shawn Zinke:

 

Finally, we had a couple of employees who wanted in on the fun, even though their images were not up for voting.

 

Kyle Walker:

 

 Jeff Locklear:

 

The voting was VERY tight on this contest, but we do have a winner of the 6x6 soft cover coffee table book:

Congratulations, Sophie!  Drop me an email and I'll tell you how to collect your prize!

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Contest Time!

by Rachel 21. January 2010 08:31

Jeff had a great idea for a contest, and I think today is a GREAT day for a contest!

We've probably all seen the current American Express ad campaign which shows inanimate objects with "faces."  They show a purse with buttons and a zipper making up the face, they show a bike parked above a rounded curb, with the wheels making the eyes, etc.  You can view one of the commercials here, from YouTube.

http://www.youtube.com/watch?v=m56F4EKN9hg

Jeff captured this one recently with his iPhone:

He noticed that the doors sort of made a face.  Are ya with me?  Good!

Email your "face" images to me at rachelf@hhcolorlab.com .  No logos or identifying info on the image, please.  When I post the results and images, I will credit you with it...or you can send one with your logo for posting, and one without the logo to keep our judges (employees) impartial.

You can enter as many as three images, and we'll announce a winner next Friday.

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Imaging 2010

by Rachel 13. January 2010 07:52

What an amazing convention and trade show Imaging USA 2010 turned out to be.  With over 10,000 attendees, they shattered their record.  Everywhere you turned, you faced a sea of photographers, eager to learn and excited to get back to their studios to implement new ideas.  This was VERY encouraging for everyone involved. 

We'd love to hear from you!  What was your favorite part of the convention?  Who was your favorite speaker?  Will you go back next year?

It was exciting to follow the happenings on Twitter and Facebook, too.  Everyone was sharing ideas, opinions, and opportunities via these social networking sites.  Never before have I seen a convention in which feedback was available as it happened, instead of after-the-fact.

Below are some images, showing the numbers of attendees in the classes:

This crowd was waiting to see Frank Doninno.

 

Gayletta packed the house, too.

 

Scott and Adina spoke to a standing-room-only crowd.

Whether you made it to Imaging USA this year or not, we hope to see you at another convention real soon.  It's always fun to see you in person!

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Coffee Table Book Design Made Easy!

by Rachel 30. December 2009 11:27

There have been a LOT of requests for a design solution for coffee table books, other than Photoshop.  Pre-built templates, but with the ability to customize as needed and drag and drop capabilities were high on the list of requirements.

The solution has arrived, and is available for download from our website for FREE!  Simply log in with your user name and password, and then go to the "ordering software" page.  We think that you'll find it to be very simple.

To prove that point, Jeff created a 2 minute video to show the process from beginning to end.  Wanna see?  Click the link below:

 

DigiLabs2.mp4 (2.45 mb)

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